Case 10 / 14
IHR Canada
IHR Canada’s WordPress platform turns healthcare recruitment for Middle East opportunities into a clear, credible candidate journey. A bespoke theme, ACF job listings, streamlined CV submissions, and flexible content tools let the team publish without developers—while applicants discover and apply with confidence on any device.
- Role
- Web design & WordPress engineering
- Scope
- WordPress · Recruitment · Content ops
- Region
- Canada · Middle East
- Category
- Web
Engagement flow
01 Discovery
Clarified candidate journeys for medical professionals and editorial needs for the IHR team. Prioritized clarity, credibility, and CMS independence.
02 Architecture
Designed WordPress + ACF content models for jobs, applications, and marketing pages that scale without custom development per listing.
03 Build
Delivered a bespoke theme, job listings, CV submission, and flexible content tools with responsive, SEO-aware front ends.
04 Launch
Launched a recruitment site the team can operate daily—candidates apply with confidence; editors publish without developer bottlenecks.
01
What was broken
Opportunity
Healthcare recruitment across regions fails when the site feels generic, hard to navigate, or impossible for the internal team to update. IHR Canada needed credibility for medical professionals exploring Middle East roles—and a manageable CMS.
The brief called for scalable WordPress architecture: structured job listings, simple CV submission, strong SEO foundations, and content tools that do not require engineering for every new opportunity.
02
What we built
Approach
We built a scalable WordPress platform with a bespoke theme tailored to IHR’s recruitment brand and candidate journey.
ACF-powered job listings and streamlined CV submissions keep applications clear. Flexible content tools let the team publish opportunities and update pages without waiting on developers.
Responsive design and SEO-minded structure ensure candidates can discover and apply confidently across devices.
03
Why it matters
Impact
Candidates get a clear path from opportunity discovery to application.
IHR can manage listings and content independently while presenting a credible digital presence for Middle East healthcare recruitment.
[ Deliverables ]
What we shipped
- 01Custom WordPress theme
- 02ACF-powered job listing system
- 03Streamlined CV submission flows
- 04Flexible content management tools
- 05Responsive candidate experience
- 06SEO-oriented information architecture
- 07Editable recruitment content model
[ Capabilities ]
Product surface
- 01Healthcare job discovery
- 02Structured job listings via ACF
- 03CV submission workflow
- 04Mobile-friendly application journey
- 05Team-editable content pages
- 06Credible recruitment brand presentation
- 07Middle East opportunity publishing
- 08SEO-ready content structure
[ Outcomes ]
What changed for the team
Qualitative results from the engagement—focused on clarity, control, and day-to-day usability.
Clearer candidate journey for healthcare roles
Job listings the team can publish independently
Streamlined CV submissions
Credible presence for Middle East recruitment
Responsive experience on any device
Content ops without developer dependency
[ Stack ]
Built with intention
04 capabilities
WordPress
ACF
Custom theme
SEO
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